Jane’s Blog

I just read Margaret’s comments on Truly, Madly, Deeply Engaged. This article references the “My Media” generation. “My Media” meaning that this generation tailor what media they receive including what advertisements. Some of us are doing this already – tailoring our view of the internet and subscribing to blog updates that are pertinent to our interests.

Margaret is concerned that it is difficult to keep tabs of what our 13-year olds are exposed to if advertising targets personalised media devices such as PDAs and mobile phones. I agree but was encouraged to see that research (page 26) has shown that the “youth in mature online markets” are the ones least to want to receive advertising on personal devices such as PDAs, mobile phones and MP3 players. This particularly applies to the youth in US and China, whereas other countries, such as India, where personal media is newer, are less critical about the value of advertisements on their personal media.

The other encouraging thing is that you can now avoid advertising if you want. TiVo can record movies and remove all advertisements but apparently Australia is disabling this feature!

I know that children find advertisments entertaining and useful in showing them what is newly available. My son loves the Jumping Jax advertisement.

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The Media Revolution showing us becoming “prosumers” (producers and consumers of information). This is an interesting prediction about the future of media from now to 2051! Have a look!